What we do.

We help our clients to drive profitable growth by implementing superior marketing, sales, and service capabilities.

 ❶ Our focus? Your customers

There are a wide variety of different topics competing for senior management attention.  However, one of the most important priorities of any organisation are its customer relationships.  Businesses succeed by getting, keeping and growing the right customers in the right way. 

 

We can help you to drive profitable growth by doing this better.

 

❷ Challenges we solve

We help you to address the most important challenges with your marketing (including pricing), sales and service capabilities.

 

 

Though the challenges we help solve are complex, the context is mostly known.  However, there is a potential for multiple solutions that aren't apparent or agreeable to everyone involved.  The key is to uncover the right solution and get it done - the 'How' and the 'Who':

 

Typical client concerns we address include:

 

'Our customer-facing technology is complex, inflexible and expensive'

'Sales performance is not where it should be'

‘We need clearer ROI from marketing’

‘We aren't providing the right experience in the ‘moments that matter’ for both our customers and our business’

‘We need greater price leadership to match our market leadership position’

 

❸ Clients we serve

Our clients are senior professionals at corporations and investor groups that operate in an international, multinational or global environment.  They are specialists in their respective roles and sectors and have significant influence and decision making ability.  Our role is to help them lead significant commercial transformation.

 

We also serve clients with businesses that may be in any stage of the business life cycle from early stage, to growth, maturity and beyond.

 

❹ How we help

  • Fact-based answers
  • Speed – starting hypothesis and ‘straw man’ approaches
  • Back to basics – as simple as possible
  • Focus - the most important priorities
  • On-site leadership - urgency and action

 

Our clients look for experience with the initiative they are pursuing combined with a proven ability to help clients deliver results. They may want their advisors to carry out a key role to develop and implement the initiative, but they also want to maximise the use of their existing resources and ensure that the changes are ‘business as usual' when their advisors leave.

 

In short they need help to ‘make it happen'.

 

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