It’s common for investors to receive business plans showing sales growing from 0 to $50m in the first 5 years of a company’s life. This generally leads to 'tense' conversations about growth between investors and entrepreneurs
One of the reasons for this standoff is that people from both groups tend to have unsubstantiated expectations about how long it takes to build a successful company.
Maybe these conversations would be easier if we simply knew how long it takes to build a successful company? The Wall Street Journal posted this visualisation that compares the performance of the 100 largest publicly traded software companies across more than three decades.
[CLICK ON THE CHART BELOW TO INTERACT WITH DATA]
It makes you wonder: Is it wise to prepare a business plan featuring steep hockey stick sales projections?
The study is based on the top 100 publically traded software companies. All of the sales numbers have been inflation adjusted, so we can compare the performance of a company founded in the 80’s (e.g., Adobe) to one founded a few years ago (e.g., Salesforce.com).
It separates out by colour those that are “rocket ships” (red) companies that reach $50 million in annual sales in six years or less, “hot companies” (orange) companies with $50 million in revenue in the first seven to 12 years, and “slow burners” (blue) companies which take 13 years or more to hit $50 million.